Flagship course
Executive Signal Dashboards
A six-module path in business analytics for executive dashboard planning — built for analysts and chiefs of staff who brief directors in the United Kingdom.
What you will practise
- Map leadership questions to a lean metric set before touching visuals.
- Draft exception rules that respect seasonality and known data lag.
- Write briefing notes that survive finance and operations cross-questioning.
- Run a refresh cadence that does not collapse into weekend firefighting.
Learning outcomes
By the final critique, you leave with a dashboard brief, a signal map, and a recorded walkthrough suitable for an executive sponsor — not a gallery of charts.
Helen Marwick
Former FP&A lead for a FTSE mid-cap; now coaches planners on decision-room analytics across Scotland and the North of England.
Modules
Each module ends with a critique, not a quiz for its own sake.
- 1 · Leadership question inventoryInterview prompts and a sorting method that surfaces the five questions your dashboard must answer.
- 2 · Signal Map draftingPair leading and lagging measures, then cut vanity tiles with a written rationale.
- 3 · Layout under scrutinyHierarchy, annotation, and density rules for rooms where people stand close to the screen.
- 4 · Exception Watch designThresholds, quiet hours, and escalation notes that keep alerts rare and useful.
- 5 · Narrative briefingTwo-page briefing templates and spoken walkthroughs timed to twelve minutes.
- 6 · Stewardship handoverOwners, definitions, refresh contracts, and a sunset plan for metrics that lose relevance.
Informational pricing
Fees are listed for planning only. There is no checkout on this site.
£780 self-paced studio
£1,140 facilitated cohort with live critiques
Module 4 on Exception Watch finally made our ops alerts stop crying wolf. I still wish the peer review turnaround was a day faster during busy close weeks.
Helen’s stewardship handover checklist is now taped beside our BI channel. The Signal Map exercise alone paid for the enrolment in credibility, not theatrics.
FAQ
Do I need a specific BI tool?
No. Exercises are tool-agnostic. Bring whatever stack your organisation already trusts.
Is this suitable for pure data engineers?
Only if you also brief executives. The course emphasises decision framing more than pipeline architecture.
What is a real limitation of the program?
We do not provide live access to your proprietary datasets. You work on sanitised extracts or synthetic packs you supply, which means governance reviews still happen inside your company.
Can teams enrol together?
Yes. Contact us for paired seats; critiques work best when an analyst and a sponsor attend the same cohort.